Doddle & Co. was started by two moms. The story begins with Nicki Radzely, a highly experienced marketer and sales professional, and Janna Badger, a talented award-winning industrial designer. Both are mothers and both were frustrated with flawed designs within the world of kids’ products—flaws nobody seemed to question.

The pacifier, an often critical object, was always falling to the floor when no sink was available to clean it. They decided they might be able to improve the products and in turn relieve some of the headaches of parenting. 

Thus Doddle & Co. was born—and continues to be an innovator in the baby space, starting with their award-winning pacifier, The Pop.