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Founders Jenny and Heather are moms that found themselves in a predicament. With 15 children between them…they both had a lot of dress ups. Their kids wanted to be able to PLAY, RUN, JUMP, EAT, CREATE, and IMAGINE in their dress ups and they never wanted to take them off. They wanted to wear them every day, all day.
The problem was most dress up solutions for kids were not made to be washed, were often itchy scratchy and uncomfortable and usually had buttons, snaps and ties which were frustrating to little fingers.
They knew there had to be a better way. On a fall afternoon, in Jenny’s living room, the idea was created, DRESS UPS FOR EVERYDAY PLAY! What a concept. Dress ups made comfortable and soft, easy to put on and take off, light weight for all day play and best of all machine washable.